On this blog I call myself a skeptical believer. That is, I am a believer but I tend to habitually question everything. I don’t go for pat answers or religious cliches. For me this way of thinking is mostly a blessing as it makes me confident that the things I believe in are real, but it doesn’t come without cost. There are many times I’ve wished for a simple uncomplicated faith where I didn’t have to wrestle and debate every single point of every single belief like two countries hammering out a peace negotiation line by line.
“Daddy, do you love me?”
“Of course I do sweetheart. Higher than the moon is high.”
“Why do you love me?”
“Well my little angel…I..I don’t really have a choice.
You see, my biology forces me to. My love is really a trick of evolution to make sure my genes survive.”
Plan Your Content
If you’re considering adding a blog to your site, you’ll want to have a plan beforehand. Planning your blog will help your subject matter remain consistent over time. It’ll also help you determine whether or not there’s enough material to maintain a steady stream of posts.
One pitfall many new bloggers run into is starting a blog that isn’t posted to frequently enough. A shortage of recent posts can give your visitors a bad impression of your business. One may think “I wonder if they’re still in business” or “they may want to hire a writer.”
A blog, like any other customer facing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice. Post regularly and keep your content fresh. Give your audience a reason to visit often.